P1(c) Products

Meaning&Purpose:
A Product is a thing or a person that is the result of an action or process. The products in YG Entertainment are used to make profits. Both artists and related things are for sales, they can make profits for the company and build a good brand image.

Product:

In marketing, a product is anything that can be offered to a market that might satisfy a want or need. In retail, products are called merchandise. In manufacturing, products are purchased as raw materials and sold as finished goods. 

A business needs to sell a product to make money. The product can be anything you make, service. Products can also be classified by use, by brand, or by other classifications as well. The quality of the product is very important. It can affect the reputation of the business. 

Main product:

For YG Entertainment, artists, drama, songs, concerts even clothes are their products.  The artists in this company have been trained with acting skills, singing techniques and dancing skills for over 5 years before debut. Sometimes, the company has competitions to check their skills, some trainees are weed out because of they don't have any improvement. They may need to learn some different languages before and during the debut activities. Different members of the group can responsible for different languages, such as Chinese, Japanese, and English. In YG Entertainment, creative ability is very important. In the competition, one of the projects is writing songs. They must have a completely new song with performance in one month or even in one week. 

Related products:
Clothes, cups, caps, toy bears, hand lights, calendars, phone cases and so on are YG products too. http://www.ygeshop.com/shop/main/index.php This is an E-shop link for the company, you can see there are lots of different products for different artists in YG. Lots of fans will buy these products to support them because of all products are relative to the stars. And the products are with strong YG Style. The most popular one is the toy bear. The bears are representative to different artists. The designer put the symbol things on each bear and make the fans know which one is the stars they support. The symbol can be the clothes they wear in music videos, the accessories they have and the expression.

Examples

These images are examples of the products. You can see there are many different kinds of products, such as make up product, t-shirt, cap, sticker, phone case and so on. The company develops these products to make more money. Fans always support these products, they think this is a way to support the stars. The prices of the products are not very expensive normally so that everyone has financial ability to buy the products. Sometimes, the company will ask stars to design some products then sell them in a high prices, this is a kind of famous brand effect(celebrity effect). There are still lots of people willing to buy the expensive products because of products are design by the famous stars.