Meaning&Purpose:
Media effect theory is how media can affect society and how society affects the media. Some negative implications of this theory are when people do "copycat murders". An audience the tends to see the audience as passive and sees how exposure to particular aspects of media content can influence the behaviour of the reader or viewer.
The theory helps explain Moral panic in relation to representations of; sex violence and deviant behaviour and it's supposed effects on youth.
Moral panic (The feeling that the situation is out of control in some way, and therefore represents a threat to the moral order).
Hypodermic Model - refers to the idea that the media is like a drug that is addicted to.
Reception theory
Reception Theories is when producers or directors constructs a text encoded with hidden message or meaning that the producers or directors want to convey across to the audience. If done correctly, the audience will be able to pick up the meaning or message straight away, but the audience will need to be reminded of the message throughout the film this could be done through character dialogue or actions within the film.
Bigbang & 2ne1 impact and effect on the audiences
Bigbang and 2ne1 are very popular male/female group over the world. They are known as famous Korean groups with special style and strong makeup. Lots of audiences try to copy their style in their daily life, whether clothes style or makeup.
Makeup copy
We can find various of this kind of makeup videos online. Some audiences will try to find out the makeup skills when after they watch the music videos or some photos. Then they change their hair colour, use the contact lens to change the eyes colour and buy some similar clothes to make them look like the stars. But the problem is the stars always have very exaggerated style to attract people, to make the audience remember. If the audiences have these strong styles in daily life, other people may think they are very strange.
Clothes style copy
We can find many similar clothes on shopping websites. Every time they have concerts or some activities, the clothes they wear or the things they use will become popular. Therefore, the fans will find out the brand and the way to buy the products. Sometimes, the products are too expensive for some consumers and because of that many clothes factories produce lots of similar or same products with no brand name and use cheaper material then sell them.
This is an App call V app. Fans can follow their favorite channels and watch some live programs in this app. The stars will come to their channel in an uncertain time. If you are lucky you can chat with the stars. The stars in Korea always post some videos on this app and they can see the comment below the video. Sometimes, they will reply their fans. If they are doing the live video, their fans will ask they to do some actions or say something immediately. At that time, the stars will focus on the comment and do what their fans want on time. This kind of app can improve the relationship between stars and fans.
This is an example of the star reply his fans in Instagram. He is asking his fans to give the icon picture to him. Then he uses this picture to be his icon. The fan feels very surprised and excited. This kind of behaviours can improve the stars image.
Reference:
http://www.slideshare.net/Fludvd/media-effects-theoryhttps://mediafort.wordpress.com/2013/07/01/reception-theory/
https://en.wikipedia.org/wiki/Audience_reception
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