P4(a) Distribution channels

Meaning&Purpose:

The distribution channel is the link between all retailers when a good or service passing from producers to consumers, which is split into two parts, direct and indirect. Consumers purchasing goods and services from the producers without intermediates is called direct Direct channel, whereas indirect DC is consumers buying products from retailer or wholesalers.

YG Entertainment has many distribution channels, these companies have the partnership with YG. KTM is a player can provide fair digital music distribution, music service, and television program productions. When the artists release new songs, the consumers can use this player to watch and listen to the music video/music.

YG as an entertainment, it needs a company to manage concert for the artists. Live Nation is the largest live entertainment company, operate concert promotion, ticket solution and so on. 

This is the official website for Live Nation. You can check the concert arrangement, ticket and some big events on the website. And the company has many websites for different countries because of it is an international company.

Music Download

You can search lots of songs from iTunes and give money to download the songs. Then people may think less people want to pay for the songs, the popularity may very low. However, the new consumers in iTunes have 3 months to enjoy the app for free. After 3 months, you can choose two different sets with different prices, one is for individual and another one is for family. Many people willing to pay for the songs because of the app has high quality music and lots of resources. 

QQ Music is an app from China, YG Entertainment decide to give the copyright of the songs to this app from 2014. QQ Music is the only one company in China has this right. As same as iTunes music, we still need to pay for the songs in this app.