P3(a-d) Demographics of the target audience

Meaning&Purpose:

A target audience is a particular group of consumers within the pre-determined market. The company need to organize the target audience then foucs on this specific consumers to make something that they will accept and spend money on the products. 

Audience gender and age:

The main audiences for Bigbang and YG Entertainment are male and female from age 12 to 35. They would like to buy both physical albums and digital albums. The main consumers are between 20 to 30 years old, they already have service ability and economic condition. The audiences below 20 years are students, they don't money to buy a physical album and go to concerts because of the price is too high for them. The students may ask their parents to pay, but some parents do not allow their children spend too much time on stars. The audiences above 30 years old with mature economic conditions but they are no longer have the enthusiasm to buy albums or go to concerts. These two type of audiences may just download the music online and watch some videos. 

Audience lifestyle:

Most of their audiences are young people. Lots of students save money to buy their product to support them. They will learn their songs even if the different language. Some people with dance ability will learn their dance and may have performance in school or some competitions. Even a small number of their fans want to be the same person like Bigbang. This type of fans will go to join some singing&dancing competitions. However, still have lots of people just want to listen their music. They are not very interesting in the person, not very know about the band. This kind of audience will not spend money on the album, concert or anything else. They are very calm compare to the fans.

Audience spending power:

I mention that the main age group 12 to 35. Most of them have the economic condition, they have money to buy the albums and go to the concert. Even help them to do some charity works. However, the young students might not have enough daily money, then they will save money to buy any products to support the stars. Like t-shirts, album, cup, sticker and so on.

The audience will be most willing to keep buying the product if the quality is very good. Good packaging can attract the audience, some companies will put some gifts into the album box, to give a surprise to the consumers. The audience want to buy the products because of they love the stars, they want to through this way to support them, the reason is not because of they love the products sometimes. Therefore, some companies will make some products with very cheap material and low quality but sell them in a high price. This is because they believe there are some consumers don't care about the price, still many people want to buy it. Obviously, this is a very irresponsible behaviour. 

Audience was influenced by Bigbang:

The stars always support by their fans. Their fans will treat them as role models, to copy their actions, ideas and styles.  Some of them will try the things the stars interested in. Therefore, we always ask for the public figures have good self-management. They must build a good image if they want the audiences to support them. If the stars lose the audiences and consumers, their popularity will decrease. They will lose their reputation, income from time to time. If they can't find some ways to solve this problem, they may can't survive in this entertainment circle.

Not only music can attract fans, but also drama is a very good way to increase the popularity. The member in Bigbang called T.O.P is the first member who join in drama programme in this band so that he has a group of fans that only interesting in his movie/drama. This kind of fans are not care about his music, they just watch movie. Therefore, the stars can attract different groups of fans if they have different abilities to do different works.

As we know the leader GD in this band always go to some fashion shows. There is a group of fans are focus on his clothes styles and hair styles, they will buy some same products to copy the styles or go to change the hair colour. Just make themselves looks like GD. However, there are some fans know what they need, they just have the similar styles but not the same.

The youngest member in Bigbang open a music school in Korea. Many teenagers study in this school to aspect professional training, they hope they can become famous stars like him. I think this is a kind of supporters too. The teenagers who want to join in the entertainment circle will think Bigbang is the goal of them, then go to the school.