P4(b) Advertising

Meaning&Purpose

Advertising is a kind of promotion. It is a marketing communication. Communication techniques aimed at informing, influencing and persuading customers to buy or use a particular. It involves communication about the product or service. The main aim of a promotion is to ensure that consumers are aware of the existence and positioning of products. To persuade customers that the product is better competing products and to remind customers of why they may want to buy.

A good promotion can help the product increase sales, encourage customer loyalty, create an image and attract new customers. Bigbang as artists, they don't have advertisements for themselves but have many advertisings for their products and always been invited to go and do product endorsements.

The image on the top left is the poster for Bigbang's concert. They always have posters for promotion before any activities. The background of the poster can show the theme of the concert. For example, the background in this poster is their photo. This photo is from their new album and the album name is "MADE" The red topic is very obvious in the black&whtie background. This poster will be paste in any shop, bus and station. The electric one may show in any big screen on the street and shopping mall. 

The image on the top right shows lots of trailers for Bigbang's music video. YG Entertainment always releases trailers before Bigbang comeback. The trailer will show apart of the music video or have some interview to the members. This can be a reminder to remind fans and audience that Bigbang will come back soon and ask them to pay attention. The trailer should have some special things to attract people. 

This is the official website of YG Entertainment. You can see there is a click called NOTICE, the fans can check every new information for the stars as soon as possible in here. For example, this image is about BIGBANG'S WELCOMING COLLECTION DVD 2015, the release date, the way to buy and the things inside are shown in the notice.

This is another poster for Bigbang concert but this concert is related to SAMSUNG. SAMSUNG ask Bigbang to do some promotion for their new product, therefore, the concert name is GALAXY Tour. It is a kind of advertisement for SAMSUNG and themselves.